Why we made it
free.

The supplement industry has one of the highest gross margins in retail — and it spends most of that margin on Facebook ads, influencer deals, and shelf placement. The product is cheap. The marketing is what makes it expensive.

We asked an obvious question: what if the marketing was the product? What if the box itself — the thing you open every morning — became the ad unit?

A local gym needs to reach 1,000 health-conscious households in their ZIP. A clinic wants to be top-of-mind when someone needs PT. They're already paying $4,000 for a billboard nobody looks at.

So we made HydrateFree. Sponsors fund the product. We ship clean electrolytes to subscribers. Subscribers cover shipping. Everyone wins, and nobody has to lie about it.

— the team, scottsdale